Sprites (soda)
Sprite is a carbonated water-based soft drink with a lime or lemon flavor, colorless and caffeine-free, created by "The Coca-Cola Company". The drink was developed in West Germany in 1959 under the name Fanta Klare Zitrone (Light Lemon Lime Fanta) and was introduced to the US market in 1961 under the current name of Sprite, as a competition to 7Up (which had been on the market since 1929). Sprite is currently sold in more than 190 countries.
Sprite's clear bottles are green (colorless for its Zero version and some returnable bottles, with the exception of glass ones) while the cans feature green, blue, yellow, and silver colors.
Advertising
In the 1980s, many years after its introduction, Coca-Cola pressured its largest bottlers, who distributed 7 Up, to replace the competition with their own product. Thanks in large part to the strength of Coca-Cola's bottling system, Sprite managed to lead sales in the lemon-lime soft drink market in 1989.
In 1974 Sprite Light was launched and although sales of Sprite have not stopped growing since 1998, the Coca-Cola Company decided to rename Sprite Light to "Sprite Zero", in an effort to increase sales.
By the 1980s, Sprite had developed a large following among teenagers. In response, Sprite began catering to this demographic in its ads in 1987. "I Like the Sprite In You" it was the brand's first long-running catchphrase, and many jingles were produced around it before its end in 1994.
In the 1990s, one of Sprite's longest-running advertising campaigns was "Grant Hill Drinks Sprite" (which overlaps his campaign & # 34; Obey Your Thirst & # 34;), which shows the skills of a basketball player and the importance of Sprite to give him his skills. humorously exaggerated
In Venezuela this drink was sold until 1997, when it was absorbed by its similar Chinotto. This last brand is owned by Hit de Venezuela, which was acquired by Coca-Cola.
In 1994 Sprite released a series of commercials called "Image is nothing Thirst is everything obey you thist. " for the United States and the world until 2001 where they were located in humorous parodies of marketing and products For Latin America, their old slogans were "Obedece a tu sed", "Things as they are" and "The truth refreshes" and her latest slogan was "Born to refresh" In Argentina their motto is "The image is nothing " "Thirst is everything" "Listen to your thirst" during 1995 to 2000 for Mexico it is "Obedece a tu sed",
In 1998, a US commercial parodied products featuring cartoon mascots in the style of a horror movie. the mascot for a fictional orange juice drink called the "Sun Fizz" it comes to life, terrifying the children and the mother, and begins to chase them.
In 2002, South Korea released as "Sprite Blue" before being renamed to 'Sprite Ice', a mint-flavored drink that also launched in 2003 in Canada and Belgium. It was renamed to "Sprite Ice Blue" when it was introduced in Italy and main China in 2004 and in Brazil as a limited edition in 2005.
in Chile in January 2010, variations of Sprite Zero were launched, presenting one for men and another for women. Also, to deal with the warning stamps in Chile introduced in 2017, the drink was reformulated by reducing sugar and sweetening with sucralose. The motto was changed to "Born 2 Rfrsh" after formula change.
In Germany it is also mixed with Coca-Cola making a soft drink imitated even in Spain, which has a perfect flavor for summer or spring.
In mid-2017, Argentina began a campaign by Greenpeace, which began an intense campaign asking Sprite to reforest the 3,000 hectares of native forests that the company La Moraleja S.A., one of its companies, deforested in the province of Salta (northern Argentina). lemon juice concentrate suppliers
At the beginning of 2018, the company agreed that Club Atlético Independiente should carry its logo.
Other Sprite Drinks
Here is a list of all the ones that were released in the world, current or discontinued:
- Sprite: the original variant, among them, the new Sprite (low in sugar) natural version that is replacing the classic and gaining greater popularity among Sprite buyers.
- Sprite (sugar-reduced): It was reformulated in 2012 with Stevia in France and in 2013 in the Netherlands and the United Kingdom. In Chile, sucralosa was used in 2017 to deal with the warning stamps of that country. In 2019, Coca-Cola from Argentina began to produce Sprite with the reformulated recipe, in the product labels it indicates that the drink has 49% less sugars. In both versions, sugar was reduced by reformulating the soda.
- Sprite Zero: Sprite without sugar. It appeared in 1974 in the United States to compete with other sugar-free drinks.
- Chicle Acid Sprite
- Sprite Blue
- Sprite Ice
- Sprite 3G
- Sprite 4G
- Sprite Remix
- Sprite Remix Barrida Clear
- Sprite Remix Waja
- Sprite Remix Uija
- Sprite Remix Aruba Jam
- Sprite
- Max Sprite
- Chicle Sprite
- Sprite Retro
- Recharge by Sprite: Only available in Australia from the beginning of 2000 to 2006.
- Sprite Lima Limón
- Menthoplus Sprite