Screen share

The screen share, audience share or share (pronounced [ʃer]) is an audience measure that estimates the percentage of households or viewers that are watching a television program and with respect to the total that have their television on during the broadcast. The screen share is manifested in a figure that results from the multiplication of the 'reach' (individuals or households) by 'fidelity' (time reversed). The sum of the audiences results in the "total share", which represents the total number of receiving devices turned on to a program at a given time on different channels. Therefore, the total quota indicates the total audience that is distributed among the different television channels. And the screen share represents the part of the total share that each channel gets. This data is measured with audimeters.

On the other hand, the audience index or rating (pronounced [ˈrejtiŋ]) is a figure that indicates the percentage of households or viewers with the television turned on to a specific channel, program, day, and hour (or averaging minutes and dates), in relation to the total number of viewers considered in the sample (turned on and off). Because of this, the number of TVs on and off will always be higher than just the ones on, making the audience rating always less than the quota.

It could be said that the share defines the preference of the viewer towards one program or another that is being broadcast at a certain moment, while the audience index measures the number of people that at a specific moment are watching an ad or movie, it can be be a minute or a second.

The analysis of television audiences is a type of audience analysis that consists of finding out the number of people who watch a program on a television channel. There are several ways to determine this percentage depending on what it is compared to.

The audience figure simply measures the number of viewers, without taking any reference, who are currently watching a program. Something to take into account the population by country does not matter since the audience rating measurer takes a part of the population and a statistical sample is made.

Analysis of audiences by country

Argentina

In Argentina, television audience measurement is carried out by IBOPE. The measurement system often only measures the audience or the audience in the Autonomous City of Buenos Aires and rarely in the capital Córdoba, there the 6 air channels are measured; América TV, TV Pública, Canal 9, Telefe, El Trece, Net TV and rarely measure cable channels such as TN, LN+ or C5N.

The base of people varies depending on the days, but the average is between 695 and 701, based on that number of people, the audience rate is measured minute by minute. In general, the base drops considerably when power outages are scheduled in the City of Buenos Aires, the base can drop to 670 or 658.

To define which channel won a given day, the day is divided into 3 parts: morning, afternoon and night or central time. Morning corresponds to shows starting at 12:00 p.m. m. until 4:00 p.m. m. Afternoon, 4:00 p.m. m. to 8:00 p.m. m., and 8:00 p.m. m. to 12:00 a.m. m. In this time slot, the broadcast programs are averaged and the winning station for each part of the day is defined, although open television stations are more interested in winning the prime time slot.

The national audience rating point is measured from 10 thousand people. This means that if 10,000 viewers were watching a program, it would have 0.1 audience points, and thus increase. In this way, 1 audience score would equal 100 thousand viewers.

IBOPE classifies the audience rating into good, regular and bad, depending on the current and previous numbers:

0.0 to 5.9: Bad, almost regular. Good morning.

6.0 to 7.9: Regular. Malo in central hours

8.0 to 12.9: Well, depending on the channel

13.0+: Very good, in all channels at all times^{[chuckles]required]}

Argentina has a good history of record audiences, such as ¡Grande, Pa!, Amigos son los amigos, which during the ' 90 had scores of almost 50 points on average (52 for Grande Pa and 53 for Amigos are Amigos, respectively). The event that received the most audience was the wedding between Palito Ortega and Evangelina Salazar in 1967, which was covered by the program Sábados circularles presented by Pipo Mancera and broadcast on Channel 13 in Buenos Aires. The transmission had 83.5 audience points, still unreachable for all programs. Another success was Pasión de gavilanes, a Colombian telenovela broadcast by the Telefe network in 2006. This production obtained an average of 3.45 million viewers. Also noteworthy are the 2015 presidential debates (in Argentina Debate), the matches of the Argentine soccer team, the presidential inaugurations, the coverage of elections and the broadcast of soap operas such as Los Roldán or entertainment programs like Showmatch and Hello Susana.

Chile

In Chile, the measurement of television audiences is carried out by Kantar Ibope Media. In it, one point of screen share corresponds to 1% of the referred target having been an average viewer of the event studied. This corresponds to the industry standard measurement. For example, according to the Kantar IBOPE Media universes projected to the year 2021, one rating point in total households is equivalent to 25,356 households and in total individuals, 78,121 people.

Additionally, there are some cable distributors that make audience estimates, based on the information they have from their customers. In the case of Telefónica del Sur, it has the audience level of its 37,000 customers, for which it implemented a data capture system that graphs and maintains the information available.

The programs have a normal rating when they are between 15 and 20 points and are successful when they pass 25 points, the most watched programs are the matches of the Chilean Soccer Team, particularly those broadcast during mega-sporting events, and the teleseries Amores de Mercado in 2001 with 46.7 average points, Karol G at Festival de Viña del Mar 2023 with 40 average points, Romané in 2000 with 38.9 average points and Machos in 2003 with 38.7.

Columbia

In Colombia there are only 2 types of measurement: screen share households and individual audience ratings, based on the information provided from 1,100 households (4,600 people) using a device called People meter. The household audience rating indicates the number of households that are tuning in to a certain program. For its part, the people audience index measures the number of people who are tuning in to said program. Colombia and Uruguay are the only countries that use this measurement,^{[citation required]} which may have some similarity with the quota.

In Colombia, the household audience rate is still being measured, but the private television channels Caracol Televisión and RCN Televisión decided to officially work with the people rating, since it is a more precise measurement and it is the audience rate that is currently shown in the portals.

According to IBOPE, Colombia these are the audience rating levels in people:

• 16.1 or higher: mega success
• 14.5-16: success
• 13.5-14.4: medium success
• 12,0-13.4: complimentary
• 11.9 or less: low performance

The above data only applies to Colombian productions broadcast in prime time or triple A schedule (7:00 p.m. to 10:30 p.m.).

In the case of a foreign production broadcast in full prime time the levels are different^{[citation required]}:

• 11.0 or higher: success
• 10.0-10.9: medium success
• 9,0-9,9: complimentary
• 8.9 or less: low performance

Taking the foregoing into account, the minimum in this country is 12 points in personal audience rating, but for a telenovela or series produced abroad in prime time the minimum is 9 points.

The record for the highest audience rating in households from 1999 to the present is held by the successful telenovela of the RCN Televisión channel Yo soy Betty, la fea: 54.7 (24.6 audience rating people)^{[citation required]} on June 20, 2000.^{[citation required]} In ratings Up to now, the record is held by the successful narcoseries of the Caracol Televisión channel Escobar, the patron of evil with 26.9 (52.6 household audience rating) and 62.7% of quota on May 28, 2012.

The most successful production in the history of this country since the appearance of private television in Colombia (1998) is the series A corazón abierto (2010, RCN TV, Colombian version of Grey's Anatomy). Previously, productions such as Café, con aroma de mujer (1994-1995, Channel A) reached high ratings, although the measurements of those times were different from today.

Spain

Spain is one of the most precise countries when it comes to measuring television audiences. In 2020 a total of 5,720 people meters were distributed throughout the Spanish geography.

In the process of measuring television audiences, the Kantar Media group (formerly Sofres) intervenes, which follows the study through audiometers, and the General Media Study (EGM), which uses polls and is key to the rest of the media: newspapers, radios, also television and internet.

The devices installed in homes detect the tastes of nearly 14,000 people, who are a sample chosen to represent the 45 million people over the age of 4 who live in Spain. The margin of error of these measurements is between 1 and 5%.

In Spain, one share point corresponds to 1% of the share that was available at the time the program studied was broadcast tuned to that channel. For example, if a show gets a 5% share, this corresponds to an average of 5% of the share at the time of broadcast tuning into that show. The number of households or individuals that each screen quota point represents depends on the quota in place.

The large generalist channels (TVE's La 1, Antena 3 and Telecinco) consider that a program is profitable when it obtains data from 16% in the most competitive schedules (prime time 'prime audience time'), although with the arrival of the two new generalist channels, Cuatro and La Sexta, they may consider maintaining products with somewhat lower quotas. 15% is the global average screen share that the big chains aim to maintain. For their part, the two new channels aspire to reach significantly lower averages, between 7 and 8% in the coming years. There are also other channels that have regional coverage such as ETB 1, ETB2, 7RM, Aragón TV, Televisió de Catalunya, Televisión del Principado de Asturias, Telemadrid, Radio Televisión Canaria, Canal Sur, Canal Sur 2, TVG, TVG2, 8tv, À Punt Mèdia, Castilla-La Mancha Televisión and Radio Televisión de Castilla y León that measure their audience only in the autonomies where they have coverage.

In 2010, Spain was the seventh country in the ranking by number of households equipped with audiometers in the world, the fourth in Europe and one of the largest in the continent in proportion to the country's population.

The United States, China and India lead the table, followed by Germany, Italy and the United Kingdom. These three European countries have a sample of between 5,640 and 5,188 households. After Spain, there are France, Russia and Australia.

Peru

Programs with high audiences

An average program is considered to be between 10 and 15 audience rating points; and successful when he turns 25. In Peru, the most watched programs have been Simplemente María (30-40 points per day), Aló Gisela (30-40 points per day on average), Springboard to Fame (30-40 weekly points), Nubeluz (30 average points), In the background there is room (28- 34 points per day on average). And the most watched events throughout history have been the matches of the Peruvian Soccer Team (peaks of 70 points), Kina Malpartida's fights (peaks of 50 points), the wedding Martínez-Valcárcel (peaks of 70 points and average of 50), the participation of Tilsa Lozano in The value of truth (peaks of 51 points).

Since 2015, Turkish series have captured the local audience; reaching high daily audience ratings. These are: Arabian Nights, Fatmagul, Black Rose, Ezel, Sila i>, Forbidden Love, Feriha's Secret, The Sultan, A Part of Me, He stole my life, Gumus and Elif. Broadcast by one of the most tuned channels Latina Televisión.

Venezuelan

Regarding the share percentage in Venezuela, it is considered that 1% share means that out of every 100 televisions turned on in the national territory, 1 is tuning in to the program. A program with an average audience rating is considered to be between 14 and 24% share, and a successful program is considered to be one that exceeds 24% share. In Venezuela, the program Sabado Sensacional with 68.1% and the youth series What class of love! broadcast in 2009 with 70.6% lead the share levels in the country. In 2011, the telenovela La Viuda Joven had a 79% share on the screens of Venevisión, since the mystery of knowing who the serial killers of said telenovela were was maintained, being the most watched telenovela in the last years. There are times when programs that are only presented on certain occasions achieve an excellent audience rating, as is the case of Miss Venezuela, which has managed to obtain a 90.2% share.

United States