Samsonite
Samsonite Corporation is a luggage and luggage manufacturer founded in 1910 in Denver, Colorado, United States, by Jesse Shwayder, originally under the name Shwayder Bros. In 2006, the company moved its headquarters from Denver to Mansfield, Massachusetts.
His name is derived from the Biblical figure Samson. Since 1965 it has been called Samsonite Corporation. It is the world's best-known luggage brand and the world's largest luggage manufacturer.
In a clear expansion strategy, the company has expanded through acquisitions in various countries in which it had no presence. It recently bought a majority stake in US luxury accessories maker Lambertson Truex. It has also acquired luggage companies in Chile, Russia and Turkey.
Traditionally, Samsonite has been associated with the durability of its products rather than style and design. However, it has a luxury line and exclusive designs: Samsonite Black Label.
The brands of Samsonite Corporation are: Samsonite, Samsonite Black Label, Lambertson Truex and American Tourister.
In 2007, Samsonite Corporation was acquired by CVC Capital Partners, a private equity firm.
Quality
Samsonite subjects each of the materials used to make its suitcases to very rigorous quality controls, in order to assess whether the model is ready to enter the market and contribute to maintaining the reputation of the company and its products. Quality, design and functionality are the pillars of the brand, with the main objective of meeting the expectations of its main users and achieving the loyalty of new consumers.
Samsonite Bankruptcy
Samsonite filed for bankruptcy on September 5, 2009 as part of its reorganization, closing about half of its roughly 173 US stores.
Samsonite Company Stores LLC said its filing for bankruptcy protection under Chapter 11 was aimed at focusing business on its discount stores, which fared better in the precipitous decline in consumer spending on travel and leisure. (Reuters)
Future plans
In June 2011, Samsonite generated $1.25 billion in proceeds during a direct-to-public sale in Hong Kong.
In 2013 they presented the ideas about to be included in emerging markets such as India with prices similar to $50.