Qibla Tail

Qibla Cola is a cola soft drink. It is available in two varieties: normal and light. It is the flagship product of Qibla Cola Company, located in Derby, England.

The Qibla cola was launched on the UK market in February 2003, with a television advertising campaign beginning in October 2003. Since then agreements have been reached with distributors in other countries in Europe, North America, and Asia.

The Qibla cola marketing strategy and corporate vision reflect an attempt to achieve responsible consumption. They try to offer an original alternative for cola drinkers who are concerned about the practices and ethics of major multinational soft drink companies. Qibla's ethical stance is manifested in the company's commitment to donate 10% of its net profits to humanitarian causes around the world.

Although the name of the product seems to contain a clear reference to Islamic theology — where the word Qibla is used to indicate the direction of the Masjid al Haram in the holy city of Mecca, towards which all Muslims circle while oran — the company says the qibla in its name is used in its simple, non-religious sense, meaning "direction". The Qibla cola thus addresses all faiths and ethnic cultures, although the company notes that they have focused more on Muslim markets and that all their products are halal.

In addition to its two varieties of cola, the company produces and sells the following products:

• Qibla Mango
• Qibla Guava
• Qibla Fantasy (abor orange)
• Qibla 5 (Lemon lime)
• Qibla Water (natural mineral water)

Qibla's main competition is made up of Mecca-Cola from France and Zam Zam Cola from Iran, in addition to products originating in the United States from both Coca-Cola and Pepsi.