Mazda

Mazda Motor Corporation ( in Japanese: マツダ 株式 会社 会社 会社 会社 会社 会社 会社 株式 会社 会社 会社 株式 会社 株式 マツダ マツダ. , matsuda kabushikeigaisha < Supp>? and Miyoshi (Hiroshima), Japan. In 2010, it produced 1 307 540 units with sales in China, Japan, Europe, South America and North America.

obtained an exploitation benefit of 1 710 € 000 000 , which meant an interannual growth of 12%. For the third consecutive year, he beat the record in which, in addition, vehicle sales grew above what was expected, until they were in 1 534 000 units 25 610 million € .

Currently, the company is moving safely through different initiatives, such as the expansion of its international production infrastructure, maximization of production efficiency or reinforced control over fixed costs aimed at compensating fluctuations in types exchange. The development of the Skyactiv technologies line, Mazda Connect and the i-active security system, continues to be a central focal element.

Corporate History

Jujiro Matsuda (August 1875) had to see the very clear relationship when he decided Industrial machines and equipment created by Curtis.

The trigger that made this change possible was the new scenario after World War I. Three years later, when an earthquake devastates the Tokyo region, the United States sent trucks and small vehicles to help reconstruction. This is how the car, until then considered a luxury good, is imposed as a development vector. The company starts then the production of a two -wheeled vehicle with a two -stroke engine, with such success that in a few years, this activity would eclipse all the others.

In 1927, the company renamed Toyo Kogyo Co. Ltd. and from 1929, Matsuda considers manufacturing his own car: a three -wheeled vehicle. The company seeks a more commercial name and is decided by Ahura Mazda, the Persian god of light, wisdom, intelligence and harmony that, casually, pronounces as Matsuda. The first unit of the created model, the Mazda Go (Mazda Type da), saw the light in 1931. Three years later, the company would have to expand its facilities to meet a growing demand.

In 1936, Japanese authorities adopt a new law on car manufacturing and foreign production disappears. Ford and General Motors do the bags in 1937 while international relations progressively deteriorate. Toyo Kogyo is forced to join the national effort to survive. The manufacture of small three -wheelers, considered "non -priority," decreases considerably. However, Matsuda continues to caress her dream of manufacturing cars. Despite a very unfavorable context, in the late thirties a study of a coupe is carried out and in 1940 a prototype is manufactured. The entrance to the short Japan war this program.

Toyo Kogyo lives black years without too many difficulties. On August 6, 1945, Hiroshima is totally destroyed by an atomic bomb. With the fall of a second atomic bomb on August 9 in Nagasaki, the Empire of the rising sun yields unconditionally to the United States some 150 000 people lost their lives. Toyo Kogyo's industrial complex, away from the city, was practically intact and even served as an impromptu hospital to help the victims, although around 200 of the people killed with the explosion of the Hiroshima bomb they were Toyo workers Kogyo This tragedy marks a before and after, not only in World War II, but also a new beginning for Mazda. At the end of that same year and, at the expense of great sacrifices and efforts, the production of three -wheeled commercial vehicles is restarted.

The great reconstruction needs propitiate sales of this type of vehicles and, throughout the 1950s, the company is worked an impeccable reputation among some users that value, more and more, the quality and robustness of vehicles Mazda commercials. In 1951, Tsuneji, the son of Jujiro Matsuda, replaces his father in command of the company.

In 2017 he managed to position himself as one of the most reliable companies in the world. The manufacturer intends to continue capitalizing its brand, in order to open new markets in countries where its presence is absent.

In 2018 it sold a 5% participation to the multinational Toyota.

Environmental Commitment

in Mazda, work from business activities globally to contribute to the environment, supported by efficient environmental management.

Mazda's vision is focused on exciting management experiences, which cannot neglect the guarantee of sustainability. In the manufacturing process of its vehicle portfolio, the planet's resources are used in moderation, without ignoring environmental considerations.

Environmental Principles

• Contribute to a better society by creating environmentally friendly technologies and products.
• Use the resources and energies of the planet limitedly, without neglecting environmental considerations during the operation of the business.
• It carries out corporate activities with the aim of achieving a cleaner environment.
• Improve the environment by working with local communities and society.

Initiatives in Colombia

Promote recycling and reuse helps conserve limited resources on planet.

The waste of the tires used in Colombia is one of the great impact environmental problems in that country. This is why in Mazda de Colombia has worked on teaching customers about the waste responsible for these in order to actively contribute and promote good practices.

Complying with Resolution 1457 of 2010 and committed to the good management and the correct disposition of used tires, Mazda has achieved through adequate processes of collection, processing and final use of used tires to reach the goal for 2015 and advance in compliance with the goal for 2017.

years 1960

Mazda begins its great commercial expansion, first being implemented in Europe and, later, in the United States, driven by two milestones that made it stand out above other Japanese car companies: the manufacture of its first four -wheeled vehicle: The Mazda R360 Coupe and its clear commitment to the development of the Wankel rotating engine. The R360, was the first of two doors and four seats created by Mazda and its competitive price positioned it as the favorite among salaried workers.

In the early decade, the news that, in Germany, the NSU company was testing a new type of motorization, reaches Matsuda. The situation of Japan at that time, together with new laws and regulations, threatened the existence of the company over time, so it immediately flew towards Germany to achieve a contract that would allow it to manufacture and sell the engine, to an almost measure desperate to maintain the independence of the company and avoid being absorbed.

The contract demanded a huge sum of money, but the uncertain future of the company did not allow Matsuda to doubt. After a few days of negotiation, Matsuda signs the contract.

A team of more than 40 people worked for almost 8 difficult years in motor development, which unfortunately had many design and material problems. It turned out to be a great disappointment at first. He suffered such serious problems that his implementation in commercial vehicles did not seem to be viable.

More than 1000 planes, designs and failed prototypes were piled up in the wineries of the department in charge of producing the engine. The sense of duty, commitment and responsibility on their shoulders was such that several of the technicians and engineers of the development team became ill due to stress. With a tremendous human and technical effort, the problems were being solved one by one, until finally the engine could be ready for mass production. The results were spectacular.

In a decade, the brand went from manufacturing 16 hp vehicles (11.8 kW) to export sports, such as Mazda Cosmo. Quickly, Mazda's rotary engine models achieved enormous popularity for their combination of great power and lightness while the competition required heavy engines of 6 or 8 valves

With the success of Mazda R360 Coupe, the first 20 000 units

After the presentation of a prototype of Mazda Cosmo Sport in the 1964 Tokyo Motor Show, the brand begins to seduce Western customers with products that respond to their expectations of quality and reliability at very affordable prices. 1967 is implanted in Europe. Two years later in the United States in November 1970, Tsuneji Matsuda dies and his son Hijame assumes the direction of Toyo Kogyo.

years 1970

Internationally, the 1970s for Mazda meant the leadership in performance. The Wankel rotary engine gave much more compared to the pistons based on the competition, hence Mazda based its potential on incorporating it into virtually all the vehicles that billed, from the RX-7 to the great Luce sedan. The only exception was the Chantez because other manufacturers banned him.

In 1970, Mazda formally penetrated the US market. He even installs a research center in California. From him creations such as the Roadster MX-5 or the first and only pickup in history equipped with the Wankel rotary engine, designed specifically for the US market. However, the 1970s also saw Mazda's first economic crisis. The success of the rotating engine was slowed down by the 1973 oil crisis. The demand for more efficient, less imposing and reduced consumption motors increased. At that time and, given the deep economic crisis that hit Mazda, Ford acquired 25% of the Japanese company shares.

Mazda, who had not completely renounced piston engines, reacted rapidly launching several models with four -cylinder online engine, such as 323/family and 626/capella, two economic silk Year in Japan in 1980 and 1982, respectively, with which he recovered his market share in the low and medium ranges, but Mazda did not abandon his projects for the rotating engine and reoriented his efforts towards his light sports models: the RX-7 in 1978 and, subsequently, the RX-8.

Years 1980

During the 1980s, Mazda enjoyed a period of excellent economic results. Fruit of its associations with Ford, which increased its participation to 33.4%. This was its most productive and innovative decade: four-cylinder engines, 16 valves

Mazda exploded with great success the affordable price binomial and innovative technologies, being one of the first manufacturers to offer series cars with catalytic converter. In this decade, the V6 KJ-ZEM engine is also framed, the first adaptation of a Miller cycle engine to a car. This type of engine, which patented the American engineer Ralph Miller in the 1940s and was used for vessels and energy plants, had a larger cylinder than usual to increase the compression ratio. Mazda adapted it for the engine of its Millenia sedan, predecessor of Mazda 6. In 1988, model 626, the Mazda reference sedan, presents its modern Cupé version, which was optionally offered with an advanced four -wheel system called < I> " 4WS " , or four guidelines. This system facilitated the maneuvers in the short distances, as up to 35 km/h (21.7 mph) the rear wheels oscillated in the opposite direction to the front to reduce the rotation radius.

Mazda also contributed to the Ford models line, such as the Ford Probe based on MX-6. But the true milestone of this decade arrived in 1989, when Mazda presented the MX-5 sports revolutionary in the Chicago Motor Show. This model changed the sports market, which until its appearance were expensive and heavy. The MX-5 or Miata, as it is also known, became a success and also an icon for the brand.

Years 1990

In June 1996, with the control of the company by Ford, the first non -Japanese president is elected at the head of the brand. Of Scottish origin, Henry Wallace, feel the foundations of a new strategy that includes the design of a new logo for the brand, the digital innovation program to accelerate production processes and the review of distribution policies and agreements with suppliers, suppliers, whose objective was to optimize the cost of brand operations.

Much of Mazda's current success is due to the efficiency foundations that sat at this time. As the case of the 1.8-liter K8D, the smallest V6 in the world, which Mazda incorporated into its MX-3 model, with which the Japanese brand revolutionized in 1991 the concept of Gran Tourism. But without a doubt, the most significant progress of the decade, were the first tests of its rotating hydrogen engine that Mazda began with the HR-X concept.

years 2000

Mazda begins the new century with a Guinness record: the MX-5 roadster becomes the best-selling sports car of all time, with close to a million units sold to date. In April 2002, Mazda laid the foundations for a new way of understanding its business, presenting its Zoom-Zoom philosophy, whose message conveys driving pleasure, dynamism, performance, economy and environmental respect, and by virtue of which it is committed to the motor world to reduce the consumption of its vehicles by 50% before 2015. A month later, it launches its first vehicle in that line: the Mazda 6, which will be followed by the Mazda2, Mazda3, Mazda 5, CX-7 and RX -8 that will mean a total renewal of the range under the Zoom-Zoom philosophy.

In 2003, the automotive world rewarded Mazda's long-standing commitment to the engine created by Felix Wankel, granting the International Engine of the Year award to its RENESIS rotary engine integrated into the RX-8. The latest generation of the MX-5, introduced in 2005, was the first model in which Mazda introduced its “Gram Strategy.” While the rest of the manufacturers were working hard on the long-term development of biofuels and hybrid technologies, Mazda, without neglecting this research, was concerned with applying a measure that was as practical as it was immediate: reducing the weight of its cars through the use of steel. high resistance and the elimination of superfluous elements. This meant lower fuel consumption and lower levels of CO2 emissions.

With increasingly high fuel prices on the horizon, in 2007 Mazda approved “Sustainable Zoom-Zoom”, a program that assumes a voluntary commitment to develop more environmentally friendly manufacturing processes and technologies that allow achieve the ambitious goal of raising the combustion efficiency of all Mazda vehicles sold worldwide to 30% in 2015, compared to the 2008 range.

In 2007, Mazda reorganized all processes related to automobile production, from research and development to manufacturing. This reorganization of the company, baptized as “Monozukuri Innovation”, is structured around a double concept of common architecture and flexible production based on the planning of product packages. The Monozukuri approach has enabled advances in diversification, to satisfy variable customer needs; and the standardization of parts. In this way, Mazda has been able to deploy high-value, high-performance technologies across a broader spectrum of models and respond more quickly to changes in customer demands. By using common platforms and parts, Monozukuri promotes cost efficiency that ultimately benefits the customer.

This innovative process continues to be developed today and would take on a greater role, if possible, within the production process of the new generation of Mazda models, which would be marketed from 2012 with the arrival of the CX-5.

At the end of 2008, Ford announced the sale of 20% of the stake it owned in Mazda, which meant the loss of its hegemony over the Japanese brand. Two years later, Ford divests another 10%, reducing its stake to just 3%. Despite this, Ford and Mazda continue to be strategic partners and carry out numerous joint ventures, as well as fluid exchanges of information on technological advances. Hydrogen rotary engine technology was refined in this decade to the point of being put into production for the RX-8 Hydrogen RE, Mazda Premacy and Mazda 5 Hydrogen RE Hybrid models.

2010s

Mazda presents two new features that lay the foundations for its future models: SKYACTIV technology and the KODO design language, which in Japanese means “soul of movement.” This design is applied to the Shinari concepts, Mazda Minagi Concept, which inspired the CX-5, and Mazda Takeri Concept, the latter two presented in 2011.

In the technological section, the SKYACTIV concept encompasses a set of innovations in engines, transmissions, bodies and chassis that Mazda will implement in its entire range of vehicles, and with which it has proposed to reduce emissions and consumption of its vehicles by 30% by 2015. SKYACTIV technology focuses mainly on new exceptionally strong engines, in which the compression ratio has been taken to a new level, optimizing internal combustion, and a more robust and more Surely, at the same time, it is lighter. The recognitions are immediate: SKYACTIV technology receives the 2011-2012 Automotive Technology of the Year Award from JAHFA (Japan Automotive Hall of Fame), as well as the 2012 Technology of the Year Award from the Association of Researchers. and Automotive Journalists of Japan (RJC).

With the arrival of the CX-5 compact crossover, in the spring of 2012, for the first time Mazda incorporates all of SKYACTIV technology in a single vehicle. The Mazda CX-5 is also the first of a new generation of compact sports crossovers that symbolize the most recent evolution of Jinba Ittai, the feeling of unity between the driver and his vehicle popularized by Mazda with its MX-5 roadster and that embodies the best embodiment to date of “Sustainable Zoom-Zoom”.

In order to achieve the ambitious goal of increasing combustion efficiency by 50% in the period 2001-2015, Mazda has proposed to apply a block construction strategy that results in the gradual introduction of auxiliary electrical devices in the SKYACTIV internal combustion engines. In 2009 the first step was taken, with the development of the “i-stop” system or idle cut-off system, which will equip all SKYACTIV gasoline and diesel engines in Europe. This will be followed by additional electrical components such as the “i-ELOOP” regenerative braking system, which Mazda is currently developing to recover energy during deceleration.

Although it has opted for an engine development approach different from that of other competitors in which the basis is SKYACTIV internal combustion technology, Mazda has plans to market hybrid vehicles in the medium term. For this reason, Mazda and Toyota reached an agreement in 2010 to combine their hybrid technology, already tested in the Prius, with SKYACTIV engines and manufacture under license.

Mazda Technology

SKYACTIV Technology

Between 2011 and 2012, Mazda presented Skyactiv technology worldwide, which includes a complete reengineering of the vehicle with innovative developments in the engine, transmission, body, brakes, steering and suspension that ensure better use of energy, reducing fuel consumption, and what is better, using regular gasoline. As a result of this technology, an agile vehicle is obtained, with high levels of safety, stability, maneuverability, pleasant to drive and with lower polluting emissions.

The first vehicle presented by the company with this feature was the CX-5 sports utility vehicle (SUV), which was widely received in international markets and is currently still considered one of the best trucks in its segment. Thanks to this, Mazda was replacing its range of vehicles with new technology and its Kodo design. Today, Mazda has managed to establish itself as one of the leading companies in the automotive industry, always standing out in the segments where they own cars.

Mazda Connect

It is the connectivity system for audio, communication, stations and opinion programs through the Internet (using a mobile device via Bluetooth®) and its GPS navigator. Therefore, taking into account the growing wave of information that the driver receives while driving and without compromising safety, the brand created the cockpit that seeks to avoid distractions while driving, minimize the movement of the driver's eyes and reduce stress. physical. The cabin is composed of:

• CONDUCTION ACTIVITIES: shows in the visual field the handling information without the need to remove the view of the road, such as the speed, navigation instructions and cruise speed. This screen was created to deliver relevant information for driving without disturbing the concentration of the driver, as it is located within its visual field.

• BOTÓN MULTICOMANDO

All Mazda Connect operations are controlled quickly and precisely through the Multi-Command Button located on the center console where the driver's hand can rest. naturally. According to the company, this button allows intuitive and precise operation of changing the station, returning to the beginning quickly, direct access to the browser* and favorites (contacts, places and music); Likewise, access the vehicle customization options such as automatic lights off and personalization of the turn signal activation mode. In addition, it has a music volume control button, located very close to the Multi-Command Button.

• BACKGROUND

The 7" TFT Touch Screen It is located at the top of the instrument panel in such a way that it reduces the downward viewing angle and its graphics are designed for instant readability. This arrangement of the icons allows, according to Mazda, quick reading and activation to further minimize possible distractions for the driver.

Kodo 'Soul in Motion' design

The KODO design language was conceived in order to “capture the contained power, vitality and grace of a wild animal in motion” a motto that is reflected in it and carried over to the design of Mazda vehicles. According to the company's experts, “The exquisitely modeled shapes and forward-leaning lines create a well-planted appearance of vigorous movement, achieving an overwhelmingly impactful and differentiating visual presence that invites you to get in and drive.”

The origin of the KODO concept, “Soul of Movement” is the image of a predator at the moment it jumps on its prey, or the movement of a sword in kendo, an ancient Japanese art. In short, the moment in which accumulated energy is released.

I-ACTIVSENSE security system

i-ACTIVSENSE technology is a security system developed by the Japanese company Mazda, which includes detection devices such as ultrasonic sensors and cameras. This facilitates driving by recognizing potential danger through crash prevention technologies or reducing their severity in situations where they cannot be avoided.

Historical evolution of logos

Year	Logo	Description
1936		Mazda's first corporate logo dates back to 1936, when the production of three-wheeled trucks began. As for the origin of Mazda's name, there are two versions: the first one maintains that the name derives from Ahura Mazda, a god of wisdom, intelligence and harmony in the ancient civilizations of Western Asia. It is also said that the name of the brand derives from the transliteration to English of the name Jujiro Matsuda, the initiator of the automobile activity of Mazda.
1936		Mazda also introduced this other brand symbol in 1936, inspired by the emblem of Hiroshima, the city in which he was born and where the company's world headquarters is still present. The triple “M” that makes up the logo are the English acronyms of “Mazda as a Manufacturing Engine”, which symbolizes Mazda as a Car Manufacturer.
1959		This was the logo used by Mazda from the appearance of the R360 model to 1975.
1962		Change in 1962.
1975		From 1975 to 1991 Mazda did not use any symbol in its logo, only a stylized version of the brand name.
1991		In 1991, Mazda adopted a new corporate symbol representing a sun.
1991-1992		In 1991, Mazda adopted a corporate symbol that would represent a sun and a flame for a sensational passion. This is commonly known in Mazda enthusiastic circles as the "cylon" logo.[chuckles]required]
1992		This emblem was presented in 1992. He was accompanied by the company logo Mazda of 1975. Its shape suggests wings, a sun and a circle of light. It served as a starting point for the current Mazda emblem.
1997		Change of logo in 1997.
2008		In 2008, Mazda began the introduction of a new international visual identity. This new identity, which does not alter the brand symbol itself, appears in all communications.
2015		With the global restructuring of Skyactive technology, the new logo was created, which removes the white wing from the background of the previous logo.

Mazda rotary engine

Despite the setbacks, the criticism, the long years of development and experimental prototypes; Mazda managed to innovate the automotive industry with the arrival of its first cars with Wankel rotors in the 1970s. Although most customers loved these cars, especially for their smoothness, comfort and good handling, they had the misfortune of being put on the market. sale at a time of great efforts to reduce emissions and increase fuel economy. Mazda abandoned the Wankel almost entirely in the design of its mainstream cars, however, continuing to use a twin-rotor, sequential-start twin-turbo version in its RX-7 sports car until the end of production in August 2002.

In 2003, the Japanese brand relaunched the rotary engine with the RX-8, which featured a new atmospheric version of the birotor, theoretically more reliable and with lower consumption of both fuel and lubricant. The most innovative feature of this engine is that both the intake and the exhaust are made through side ports, which eliminates the overlap between the intake and exhaust times, and thus the passage of unburned mixture to the exhaust and of exhaust gases to the intake time.

Thanks to this rotary engine, the company achieved great success in the racing world.

After the RX-8, Mazda did not market vehicles with this type of engine again, as it had several drawbacks such as maintenance costs, since it is not as widespread, its maintenance is more complex due to the difficulty in finding personnel with adequate training in this type of engine. In addition to problems regarding emissions, timing and ignition.

Mazda in international competitions

84 hours of the Nürburgring (Germany, 1968)

On October 20, 1968, Mazda debuted in official competitions, participating with two Mazda Cosmo Sport 110S models in the famous Nürburgring 84 Hours race in Germany with the help of "Mazda Sports Corner", an independent racing team linked to Mazda Auto Tokyo, the brand's largest distributor in Japan. The team's aim did not go beyond giving Mazda a presence in international competitions and, at the same time, demonstrating to the world the viability of the rotary engine. However, to the surprise of everyone and everyone, Mazda achieved fourth place.

24 Hours of Spa-Francorchamps (Belgium, 1969-1981)

The following year, 1969, Mazda participated for the first time in the 24 Hours of Spa-Francochamps in Belgium. Two Mazda R100 Coupes were in charge of representing the brand in this prestigious endurance test for passenger cars, achieving fifth and sixth place. But until 1981, Mazda did not win this race, which was led by the British driver and trainer Tom Walkinshaw at the controls of an RX-7 with a rotary engine. It was following this victory that Mazda Motor Corporation moved the racing team from Tokyo to its headquarters in Hiroshima. It was the birth of Mazdaspeed, the division of the company in charge of adapting its vehicles for international competitions.

24 Hours of Le Mans (France, 1991)

On June 23, 1991, Mazda makes history again in the 24 hours of Le Mans, becoming the first Japanese brand to win the victory in this mythical French resistance test. 20 years had passed since the Mazda's first participation in the 24 hours of Le Mans. But it was not until 1991 when the total consecration occurred. The Mazda team presented two 787b perfected and a 787. The event organizers had decided and 787, and that had improved in power and fuel economy. From the exit the three vehicles competed successfully. There were very few who bet on the 787B model that started the race from the twelfth position on the output grid. But for the Japanese team this triumph was brewing for more than two decades. The 55 car piloted by the HERbert-Weider-Gachot list knew how to keep the distances well, contain fuel consumption, apply pressure on Mercedes-Benz, Jaguar and other rivals cars, and placed in third position. After a boxing stop of a Mercedes-Benz, at 9 pm, 787b got in the lead and rose with the long-awaited victory in the 24 hours of Le Mans against 250,000 spectators.

Mazda models

Current models

Tourisms

• Mazda 2 / Mazda Demio
• Mazda 3 / Mazda Axela
• Mazda 6 / Mazda Atenza

Mazda 5

Mazda MPV.

Mazda 6 Touring

Sports

• MX-3
• MX-5
• MX-6
• RX-8 Rotary motor Wankel
• RX-7 Rotary motor Wankel

SUVS

• Mazda Tribute
• Mazda CX-3
• Mazda CX-4 (Only Chinese Market)
• Mazda CX-30
• Mazda CX-5
• Mazda CX-50
• Mazda CX-60
• Mazda CX-7
• Mazda CX-8 (Only Japanese Market)
• Mazda CX-9
• Mazda CX-90

Pickups

• Mazda BT-50
• Mazda Series B

Electrical

• Mazda MX-30

Previous models

• RX-7
• Mazda 121
• Mazda 323
• Mazda 626
• Mazda 929
• Mazda Series B Pickup
• Mazda Millenia
• Mazda Allegro

MAZDA CONCEPTS: THE NEW KODE DESIGN

In 2010, Mazda Shinari appeared, the first concept that breaks with the previous design style, represented by Nagare, and starts a new language called Kodo, a term that in Japanese means " of the Movement " . The architect of this change is the Mazda design team led by Ikuo Maeda, with 20 years at the service of the brand, son in turn of Matasaburo Maeda, the designer of the RX- 7, the most iconic rotary engine of the Japanese manufacturer. The new CX-5 is the first vehicle to go to the market under this design line.

Concept Cars under the Kode

• Takeri (2011)
• Minagi (2011)
• Shinari (2010)
• Hazumi (2014)

Previous Concept Cars, from the Nagare line

• MX-5 Superlight version (2009)
• Kaan (2008)
• Kiyora (2008)
• Kazamai (2008)
• Furai (2008)
• Taiki (2007)
• Hazake (2007)
• Ryuga (2006)
• Nagare (2006)