Logo

Three types of logos; top down: LibreOffice —a isotype— IBM — a isologo— and International Bureau of Weapon and Measures — one stamp-

A logo —colloquially also called a logo— is a graphic sign that identifies a company, a commercial product, a project, or in general, any public entity or private. Before Historically, artisans of clay, glass, stone, makers of swords and fine iron artifacts, as well as printers, used marks to indicate their authorship.

The logo as a communication element

For a logo to be cohesive and successful, it must conform to the fundamental design principle that less is more. Such simplicity allows it to be:

1. Legible - up to the smallest size.
2. Scalable - any size required.
3. Reproductible - without material restrictions.
4. Distinguishing - both positive and negative.
5. Memorable - it impacts and does not forget.

Brands built exclusively with letters come to have as much or more strength than those that, although they have a graphic icon, require the association of the text to be positioned from the beginning; such is the case, for example, of car brands. Subsequently, the image is intrinsically associated with the sound of the original brand name.

The logo animated PartOfWikpedia (ParteDeWikipedia), which represents the user as a piece of a puzzle.

Imagotype of the Wikimedia Foundation.

The logo can be the affirmative axis of private property through the fact of authorship.

A logo is differentiated by:

• The functionality of a logo is its ability to communicate the desired message, such as: We're a responsible company. or This product is of high quality, and to achieve this you need colors and forms that contribute to the final viewer giving you this interpretation.
• A logo, in general terms, requires the proper use of semiotic as a tool to achieve proper communication of the message and interpretation by the viewer closer to this message. Thus, for example, a yellow circle can be interpreted in different forms and given different meanings as sun, coin, egg, cheese or others, while if it is adjacent to the word "bank", both elements, the yellow circle and the word bank, take one meaning: "Bank institution". That is, the logo, at the time of representing an entity or group of people, the most appropriate thing is that it maintains semiotic congruence between what is understood and what really seeks to represent the image.

What is a symbology?

Symbolism is the study of symbols or the set of symbols. A symbol, on the other hand, is the sensory representation of an idea that has a conventional and arbitrary link with its object. The notion of symbology is used to name the system of symbols that identify the different elements of some field. Electricity, chemistry and mechanics, among other fields of knowledge, have their own symbols. Whoever knows the symbology of a specialty can express himself through symbols and interpret diagrams or schemes that appeal to symbols instead of words. It is possible to classify the symbology according to its object of study or area of concern.

Design protection

Logos and their design may be protected by copyright, through various intellectual property organizations around the world that make available application procedures to register a design and give it legal protection. For example, in the UK, the Intellectual Property Office (UK) governs registered designs, patents and trademarks. Usually, it is the visual design that will be protected, even if it is reproduced on a variety of other colors or backgrounds.

Corporate brands

Isologo, imagotype, isotype and logotype are several possible typologies of the corporate brand.