Large specialized distribution

large specialized distribution refers to a large commercial establishment specializing in a category of products; They are also known as “category killer”.

These establishments base their offer on products of the same specialty, offering a narrow range of products (limited in the number of families) and deep (with a wide range of references within the families that they offer to the end user).

Example of «category killer» in Almada (Portugal).

Their competitive advantage is precisely this concentration: they can boast of being able to satisfy any request from the client in the field or category in which they are specialists. A part of the products you offer can carry your own brand.

Prices are very competitive, earning it the name of a "category killer." This type of establishment is booming and its evolution involves expanding customer services (payment facilities, loyalty card...)

They are located both on the outskirts of cities and in the center, often framed in shopping centers. They generally use the free service formula.