John sculley

John Sculley (New York, April 6, 1939) is an American businessman. He was vice president (1970–1977) and president (1977–1983) of the PepsiCo company, until he became CEO of Apple Computer on April 8, 1983, a position he held until 1993.

He is currently a partner in an investment firm called Sculley Brothers. His experiences at PepsiCo and Apple Computer were narrated in the book From Pepsi to Apple , which Sculley himself wrote in collaboration with John A. Byrne, editor of the magazine & # 34;Business Week & # 3. 4;.

Biography

Sculley was born in the United States, but within a week of his birth his family moved to Bermuda. He would also live in Brazil and Europe. At the age of 14 he independently invented a color cathode ray tube but was unable to patent it because Dr Lawrence had already patented a similar invention a few weeks earlier, patent that would later be acquired by Sony.^{[citation needed]}

Sculley graduated with a degree in architectural design from Brown University and an MBA from the Wharton School of Business at the University of Pennsylvania.

Apple Computer

John Sculley succeeded Mike Markkula as CEO of Apple Computer in 1983. The salary he negotiated with Mike Markkula himself was $500,000 per year.

In 1985, Sculley and the executive ended up ousting Steve Jobs, something that was a major blunder for the company leading to its temporary decline.^{[citation needed]} John Sculley would later also be fired.

The reasons why Sculley decided to fire Steve Jobs were discussed at a conference in Bali, where he said in his speech that Steve Jobs wanted to lower the price of Mac computers and change the advertising investment, transferring a part of what was dedicated in marketing from the Apple II to the Mac. Sculley refused to do so, as he believed that the low sales of the Mac were not due to the price, and he believed that a drop in price would mean financial losses for the company.

Steve Jobs wanted to force Sculley to follow his plan and he ended up going to Apple's board of directors, who decided that Jobs could no longer run the Macintosh business. Finally, Sculley acknowledged that although it is not possible to know what would have happened if there had not been that confrontation with Steve Jobs, he believes that surely the course of the company would have been different, nobody knows if the course would be much better.