Bernardo Trujillo

Bernardo Trujillo (1920-1971), was the guru of mass distribution in the 1950s. This Colombian speaker, based in the United States, organized conferences on behalf of the manufacturer of cash registers NCR (National Cash Registers) which were attended by the main players in French retail, including: Marcel Fournier (Carrefour), Denis Defforey (Carrefour), Edouard Leclerc (E. Leclerc), Gérard Mulliez (Auchan), Paul Dubrulle (Accor) and Gérard Pélisson (Accor).

Some precepts

• Success is based on three pillars: self-service, low prices and show. If one of them is missing, everything comes down.
• No parking, no business
• Circus facts permanently
• Amontonar upstairs, but sell part down
• Rich people like low prices, poor people need to
• It is there where there is traffic where you can make all kinds of shops
• Create loss islets in an ocean of profit (with respect to advertising and call prices)
• The windows are the coffins of the warehouses
• All under the same roof